Witnessing the rapid change to society with the advent of modern technologies, East County Schools Federal Credit Union (East County Schools/ECS) is embarking on a journey that will build on current success, develop new technologies, maintain our level of excellence, and embrace opportunities of the future. We conducted a Vision Planning Workshop as the first step in this re-imagining process. The workshop included the voices of our member-owners. This collaborative day generated six major categories of ideas that we are using to guide our way forward. From those ideas, emerged the following Voice of our Membership.
A High-Tech/High-Touch Experience
Continue to keep up with the times as newer, faster and more convenient technology is introduced (High-Tech), while keeping the quality personal interaction East County Schools is known for (High-Touch).
A High-Tech/High-Touch Experience
We expect East County Schools will ensure that all of the important services are available on all mobile devices…and that the technology is user-friendly. An up-to-date and easy to navigate website and online banking are also extremely important to us.
In terms of High-Touch, we are continuing our commitment to our free CU2U (Credit-Union-2-YOU) service whereby you can schedule an appointment at your office, at a time that is convenient for you, and we will bring our non-cash lobby services to you. There is never a fee or a maximum number of uses for this service and it is available to all of our member-owners. We will even bring loan documents to sign when we deliver your new or used car to you, at your office.
An important element in our personalized service is that our own staff answers all incoming calls. We do not contract this important service to a call center or firm that is headquartered in a different country.
Finally, we are expanding our ATM deployments (we currently have 8 ATM’s– 6 that are located in district facilities) to our service areas where our member-owners are considered underserved.
Provide Value
Ensure that East County Schools’ products and services continue to offer the best value possible.
Provide Value
To bolster the desire for greater debit card and credit card rewards, we are evaluating an alternative to our eChecking Account that will pay rewards on debit cards.
For the start of the 18/19 academic year, East County Schools launched a new Summer Savings Account that will pay 4.00%APY on all payroll deductions that are directed to this account. Funds are available throughout the year if needed by coming into the branch to withdraw or transfer to a checking account. The balance of these funds will be distributed each July. You do not need to be on a 10 or 11 month payroll cycle to take advantage of this high-rate Summer Savings product.
We have also added a .50%APY rate buy-down off of our already low-rate auto loans. When you buy a new or used car from our Auto Buying Service - New Cars, Inc (yes, they also sell used cars), and you finance it at East County Schools Federal Credit Union, New Cars, Inc. will buy-down your interest rate by .50%APY.
Effective Communication Experience
Offer a variety of methods for members to communicate with East County Schools and continue to develop your social media presence.
Effective Communication Experience
Further develop your social media presence so that you can ensure that we are getting the information that is important to us, in the places we are most likely to see it.
There is more communication functionality that we are researching and looking to provide as well, including researching online chat capabilities via our website and Online Banking. Also, we are researching a way for members to send and receive text messages with questions or requests to East County Schools and receive text responses back, when preferred. We think this will be a very popular new method for member-owners and East County Schools to stay connected!
East County Schools will continue to bolster our social media programs and continue to add valuable content that is relevant to our member-owners and our educational community.
Active Community Engagement
Continue to be an active supporter of the East County education community.
Active Community Engagement
Active engagement with our East County education community is something that our entire staff takes to heart. All of our staff members donate their time to at least two separate East County school initiatives. We serve on:
Education Foundations
Pathway Advisory councils
Business & Education collaborations
Citizens Bond Oversight committees
Welcome Back to School events
Major school event committees
Junior Achievement Days
Site Councils
New-hire search committees
PTA/PTO/ASB snack bars
We also serve as Treasurer for several district facilities and technology bonds, and attend monthly school board meetings to ensure that we stay current on changes that impact our member-owners.
In fact, over the past 5 years alone, East County Schools Federal Credit Union has been recognized by the San Diego East County Chamber of Commerce three times, twice for our efforts to connect the Business & Education communities for the betterment of all East County students, and also being recognized as the leading organization in the Finance sector. In addition we were honored from among all of the nominees from the 42 San Diego County school districts as the recipient of the distinguished “Community Partner of the Year” award at the 2015 “Honoring Our Own” gala sponsored by the San Diego County School Boards Association.
Furthermore, to underscore our consistency of going above and beyond in our service to the East County education community, prior to 2015 we were nominated twice by different districts for the Community Partner of the Year award. Giving back to our education community has been a hallmark of East County Schools Federal Credit Union for the past 20 years. We work as hard to make a difference in the lives of our East County school employees, as they do in the lives of the students they serve.
Welcoming In-Branch Experience
Provide an easy and pleasant experience when visiting an East County Schools branch.
Welcoming In-Branch Experience
We are planning to refresh our lobby so that it will be more representative of all of the districts we serve. District representations will include a wide variety of logos, pictures, program videos, social media posts, etc. that are produced by us, or provided by each district. This will give our member-owners and visitors a real sense of the strong connection and relationship that we have with our local school districts.
Another exciting member service enhancement is our work-in-progress on a formal program we call “A CEO at Every Desk”. We are very proud of our employees, their experience and tenure with East County Schools Federal Credit Union, and their familiarity with all of the East County School Districts in which we serve. Couple that with our passion for providing service beyond your expectations, and you have the framework for our staff to make many decisions on their own. By taking ownership of challenges that are brought to their attention, they will make your time in our office or on the phone more efficient, be more accountable, and in doing so develop greater trust and deeper relationships with our member-owners.
Proactive Financial Wellness & Education
Understand and anticipate our needs at every stage of life.
Proactive Financial Wellness & Education
For those member-owners who want more of a self-service approach to learning and planning for present and future life events, we have included a new Learning Center on our East County Schools website. With dozens of topics on financial services for our younger member-owners, to those who are focused on planning for retirement, these fast and easy to watch videos are packed with information. Pick a topic or two, or watch them all – there’s something in the Learning Center that’s valuable to everyone!